AI Video Agency / Pricing
AI video cost, with real examples
Short AI ads start at $35 per finished second, and a 60-second AI film at $85 per second. Here are our starting prices, worked examples, what changes a quote, and ways to spend less. We give one fixed quote before work starts.
Starting prices
AI video prices by format
We price most AI films per finished second, because length is the clearest measure of the work. Presenter videos are priced per video.
| Format | Typical length | Starting price | Example |
|---|---|---|---|
| Short AI ad or cut-down | 15 to 30 seconds | $35 per second | A 30-second ad from about $1,050 |
| AI ad film, product film or explainer | About 60 seconds | $85 per second | A 60-second film from about $5,100 |
| AI avatar or presenter video | About 60 seconds | $1,200 to $4,000 per video | One presenter, one script, one language |
| Volume programme | Dozens to hundreds of videos | $20 to $25 per second | Many videos from one look and one template |
| Long film or series | 3 minutes and up | Quoted per brief | Scoped scene by scene |
Worked examples
What common briefs cost
Each example uses the starting prices above. Your quote depends on your brief, and we confirm it before any work starts.
| Brief | What you get | Starting price |
|---|---|---|
| A 15-second social ad | One finished ad in one format | $525 |
| A 30-second cinema or social ad | One finished ad in one format | $1,050 |
| A 60-second product film or explainer | Script, look, voice and one finished film in 4K | $5,100 |
| A presenter video for training | One presenter, one script, one language, about 60 seconds | $1,200 |
| Forty 15-second ads from one look | 600 finished seconds, made in batches | $12,000 to $15,000 |
| A film of 3 minutes or more | Scoped scene by scene | Quoted per brief |
What moves the price
Five things that change a quote
The same brief can cost more or less. These five things decide it.
- Length
- We price per finished second, so a tighter script costs less.
- Creative complexity
- More scenes, recurring characters that must stay consistent, or AI mixed with live action take more direction.
- Versions and languages
- Cut-downs, extra formats and language versions add to the base film.
- Speed and rounds
- A rush schedule or extra review rounds change the plan and the price.
- Voice and music
- A human voice artist or licensed music adds to the quote.
Spend less
Six ways to get more film for your budget
Script
Write a tighter script
We price per finished second. Ten seconds cut from a 60-second film takes about $850 off the starting price.
Look
Approve the look early
A change costs least at the script and style-frame stage. After generation, the same change means making the shots again.
Versions
Make one master, then cut it down
Plan one master film and cut the short versions from its shots. Each version then reuses work that is already done.
Series
Batch a series
For many videos, we set one look and one template first. Each video after that takes less work, so volume programmes start at $20 per second.
Material
Send what you already have
Brand guidelines, product images and old footage save time when we set the look.
Sound
Choose the voice to fit the film
A human voice artist or licensed music adds to the quote. For training and internal videos, AI voices often do the job.
AI, camera or DIY?
Where the money goes
AI video moves the cost from the shoot to the screen. Here is what you pay for with each option.
| Compare | AI video | Camera shoot | DIY AI tool |
|---|---|---|---|
| You pay for | Script, direction, generation, review, edit and sound | Crew, equipment, locations, talent and travel, then the edit | A subscription, and your team's hours |
| Cost per finished second | Lower | Higher | Lowest in cash |
| What adds cost | More scenes, consistent characters, versions and languages | Extra shoot days, reshoots and weather | Rework when the result looks generic |
Need real people on screen? See live-action video production. Comparing with a studio-made animated explainer? See our explainer video cost guide. Already have professional photos? See AI videos from existing photos.
Is AI video cheaper than a camera shoot?
Usually, per finished second, when the film does not need real people or real places. AI takes crew, locations and travel off the bill. A director still writes, reviews and edits the film. If the brief needs real customers or a live demo, a shoot is the better buy, and many launches use both.
Why do you price AI video per second?
Finished length is the clearest measure of the work: more seconds mean more shots to generate, check and fix. It also shows you the saving when a script gets tighter.
What does the starting price include?
The script, the look (style frames and a storyboard), AI generation, our team's review and fixes, the edit and sound mix, and a 4K master. Cut-downs, extra formats, language versions, a human voice artist and licensed music are quoted on top.
Do you give a fixed price?
Yes. After a short call we send one fixed quote, with the number of review rounds written in. The price changes when the brief changes, for example a longer film, more versions or extra rounds.
How much does a 30-second AI ad cost?
From about $1,050, at $35 per finished second. Cut-downs and language versions are extra.
How much does an AI avatar or presenter video cost?
$1,200 to $4,000 for a video of about 60 seconds, with one presenter, one script and one language. A series of presenter videos is quoted as one programme.
Do you quote in rupees?
Yes, for clients in India. Short AI ads start at about ₹3,000 per finished second. Other formats are quoted in rupees per brief.
For the record
AI video cost in India and abroad
WowMakers is an AI video agency in Kochi, Kerala, designing since 2011. In US dollars, short AI ads start at $35 per finished second, 60-second AI films at $85 per second, AI presenter videos at $1,200 to $4,000 each, and volume programmes at $20 to $25 per second. For clients in India we quote in rupees: short AI ads start at about ₹3,000 per finished second. Every price is a starting point until we confirm one fixed quote.
Updated November 2026.
Work with us
Want a price for your film?
Send a short brief: what the film is for, who will watch it and where it will run. We reply with a script idea, a look and one fixed quote.
Or read how we make an AI film.