Services / Explainer Video Production · Kochi, India
Explainer video company. Complex products, made obvious.
Animated explainer videos for software, fintech and B2B products, written, designed and animated by WowMakers in Kochi, India, for brands including HDFC Bank, ICICI Bank, CUMI and GWC. A 60-second 2D explainer costs $4,500–$9,000 studio-made, or $3,000–$6,000 AI-accelerated. Your strategic design partner. AI-native. Human-led. Designing since 2011.
Brands we have worked with
15 years of video and design work, from banking apps to industrial ceramics.
Our work
Explainer videos we made
Six of our explainers, from industrial ceramics to banking. Browse more in our explainer video portfolio, by style and industry.
Case study
A 99-second explainer that launched a logistics park in Qatar
GWC, Qatar's leading logistics company, needed small-business owners to understand Al Wukair Logistics Park: workshops, storage units, showrooms and open yards, on one simple contract. A street-level view could not show a park between a port and an airport, so we drew it in an isometric style, where one frame holds the whole offer.
Read the GWC case study, or how our explainers served HDFC Bank, ICICI Bank, KEBS, Cult.fit and Jixo, an Indian smart-home brand.
- Client
- GWC (Gulf Warehousing Company), Qatar
- Audience
- Micro, small and medium businesses
- Film
- 99-second 2D explainer, isometric style
- Delivered
- Presentation master, WhatsApp cut, YouTube subtitles
- After
- GWC came back to us for two more films
From the client
From my first review the film was coming together nicely, and the final cut was perfect: our management were happy with it, and the delivery covered everything we asked for.
The problem
A complex product loses buyers in the first minute
Buyers give a product page a few seconds. If they cannot see what it does and why it matters, they leave, and your sales team explains it again on every call.
- Features get listed, and the problem never gets named.
- Every team wants its feature in the script.
- A stock look makes the product look like everyone else's.
Our approach
We design the brief before we design the deliverable
Every project starts with who will watch, what they believe now and what they should do next. Then we write one story and design it in your brand's look.
If the brief is not the whole story, we say so early.
$3,000a 60-second 2D explainer starts at
3–4 wksfor a studio-made 2D explainer
2rounds of changes at every stage
15 yrsof design and animation craft
Why teams choose us
What we will not trade off, whatever the brief
Positioning first
Brand Strategy Depth
We start with what the video has to change in the viewer's mind, then write the script. 15 years of brand and product work sit behind that call.
Craft, amplified
AI-Amplified Speed & Quality
AI drafts script options, style frames and scratch voices in days, so you see more directions sooner. Our designers and animators make every frame that ships.
One studio
End-to-End Coherence
Brand, video, product and web under one roof, so the explainer looks and sounds like the rest of your brand.
What we make
Explainer video production services
Six kinds of explainer, from one team: a single launch video, or a series across the year.
01
Software
SaaS and app explainer videos
A 60 to 90-second film that shows what your software does, who it is for and why it matters now, built around your real screens redrawn in your brand style. For homepages, sales decks and onboarding. A 60-second 2D explainer costs $4,500–$9,000 studio-made.
02
Finance
Fintech and banking explainer videos
Products people are wary of, explained calmly: accounts, loans, payments, wallets and chatbots. We have made explainers for HDFC Bank, ICICI Bank, Federal Bank, South Indian Bank and Paytm, and we plan time for your compliance review.
03
B2B
Product and B2B explainer videos
For industrial, logistics and enterprise products with long sales cycles: what it is, how it works and why it is worth the switch. We have made them for CUMI, GWC, Graebert and Hexaware.
06
Versions
Language versions and cut-downs
One explainer, voiced and subtitled in each language your buyers speak, plus 15 and 30-second cut-downs and square or vertical edits for ads and social feeds.
AI in the work
What AI does, and where a person takes the wheel
Craft leads, AI amplifies. Here is where each one sits in an explainer project.
AI · research
Research and script options
AI helps us research your market and draft angles. A writer picks one and writes the final script.
AI · frames
Style frames
Image models help us explore looks quickly, so you choose from more directions in week one.
AI · voice
Scratch voices and versions
AI voices let you hear the script before the artist records it, and speed up language versions.
Human · craft
People make the film
Illustration, animation, sound and the final edit stay with our team. Nothing ships that we would not put in our portfolio.
How we work
How we make an explainer video
Six steps, with two rounds of changes at each. You approve the script and the storyboard before animation starts, so most changes happen at the cheapest stage.
Brief
A questionnaire and a call: who will watch, what they believe now, and what they should do next. If the brief is not the whole story, we say so early.
Script
One story, written to be heard. You approve it before any drawing starts.
Style frames and storyboard
Key frames in your brand style, then the whole film as a storyboard.
Voiceover and animatic
A voice artist records the script, and we time the storyboard to it.
Animation and sound
Illustration, animation, music and sound design.
Delivery
MP4 or MOV in HD or above, a compressed cut for messaging apps, a thumbnail, and any cut-downs or language versions.
Pricing
How much does an explainer video cost?
A 60-second explainer costs $1,200–$18,000. The style sets most of the number, and AI-accelerated production lowers it. One voiceover and two rounds of changes at each stage are included. We give one fixed quote before work starts.
| Style (60 seconds) | Studio-made | AI-accelerated | Studio timeline |
|---|---|---|---|
| 2D animation | $4,500–$9,000 | $3,000–$6,000 | 3–4 weeks |
| Whiteboard | $2,500–$4,500 | $1,800–$3,000 | 2–3 weeks |
| 3D animation | $8,000–$18,000 | $5,000–$11,000 | 5–8 weeks |
| Live action | $6,000–$18,000 | $4,000–$11,000 | 4–8 weeks |
For what moves the price and how to spend less, read our explainer video cost guide.
Is it right for you?
When to hire an explainer video company
A good fit
Hire a studio when
The video carries your brand, the product is hard to explain, or the film will run for years on your homepage and in sales calls.
Not a fit
Use a DIY tool when
You need many quick internal clips, and clarity matters more than brand. A tool is fine for that: see when a DIY explainer tool is the right call.
From clients
WowMakers makes some of the most powerful and beautiful videos I've ever seen. They helped us distill our core message quickly and painlessly, which was worth every penny.
01 / 04
Meet the leads
The people who run the work
These leads scope your brief and review the film before it ships.
Design That Compounds
One studio for brand, video, product and web
The look decided for your brand in week one is the look your explainer carries in week four.
FAQ
Explainer video production FAQs
The questions marketing and product teams ask us before an explainer project.
What does an explainer video production company do?
It turns a product, service or idea into a short film people understand on the first watch. A good one does more than animate: it works out the message with you, writes the script, designs the look in your brand style, records the voiceover, animates, adds music and sound, and delivers files for every place the video will run. WowMakers is an explainer video production company in Kochi, India, and a design studio since 2011.
How do I choose an explainer video company?
Ask four things. Can they show finished explainers in your industry, and walk you through one? Who writes the script, and will they push back on the brief? What exactly is in the price: script, voiceover, music, revisions? And how many review rounds do you get at each stage? Our portfolio is on this page, our writers write the script with you, and you get two rounds of changes at each stage with one voiceover included.
How much does an explainer video cost?
A 60-second explainer video costs $1,200–$18,000. Studio-made, 2D animation runs $4,500–$9,000, whiteboard runs $2,500–$4,500, 3D animation runs $8,000–$18,000, live action runs $6,000–$18,000. AI-accelerated, the same styles run $3,000–$6,000, $1,800–$3,000, $5,000–$11,000, $4,000–$11,000. An AI avatar video runs $1,200–$4,000. One voiceover and two rounds of changes at each stage are included, and we give one fixed quote before work starts.
How long does it take to make an explainer video?
Studio-made, 2D animation takes 3 to 4 weeks, whiteboard takes 2 to 3 weeks, 3D animation takes 5 to 8 weeks, live action takes 4 to 8 weeks. AI-accelerated, a 2D explainer takes one to two weeks. Review time on your side is often the longest part.
What is your explainer video production process?
Six steps: brief, script, style frames and storyboard, voiceover and animatic, animation and sound, and delivery. You approve the script and the storyboard before animation starts, so most changes happen at the cheapest stage. Each stage includes two rounds of changes.
What types of explainer video do you make?
2D animation, whiteboard, motion graphics, 3D and live action, each studio-made or AI-accelerated. 2D animation is the most common choice for software and fintech products. Whiteboard suits training and processes, and live action suits real people and places.
How long should an explainer video be?
60 to 90 seconds for a homepage or landing page, up to two minutes for a product demo, and 15 to 30-second cut-downs for ads and social feeds. Price usually follows length, so go longer only when the subject needs it.
What do you need from us to start?
A short brief: what the product does, who the video is for, where it will run, and your brand guidelines. We send a questionnaire, then talk it through on a call, and write the script from there.
How many revisions are included?
Two rounds of changes at each stage: script, storyboard and animation. Changes cost least at the script stage, so we lock the story before animation starts.
Who owns the finished explainer video?
You do. We show it in our portfolio only with your written approval. Concepts and working source files stay with WowMakers, and you can buy the working files for 20% of the project cost.
Can you make explainer videos in other languages?
Yes. We work with voiceover artists in many languages, dialects and accents, and add subtitles in the language you prefer. AI voices are available for drafts or where they fit the brief.
Do you work with clients outside India?
Yes. Our studio is in Kochi, Kerala, and we have made explainers for clients in the US, the UK, Germany, Qatar, Oman, Japan and across India, over video calls and shared review links.
Do you use AI to make explainer videos?
Yes, as an amplifier. AI helps us research, draft script options, explore style frames, test voices and speed up versions. Our writers, designers and animators make the film. You can choose a fully studio-made video or an AI-accelerated one.
What do I receive at the end?
The final video in MP4 or MOV at HD (1080p) or above, a compressed version for messaging apps, and a thumbnail image. Cut-downs and language versions are quoted with the main film.
For the record
Explainer video production company in Kochi, India
WowMakers is an explainer video production company and animation studio in Kochi, Kerala, designing since 2011. We make 2D animated explainer videos, whiteboard explainers, motion graphics, 3D and live-action explainers for software, fintech, industrial and B2B brands in India, the GCC, the US and Europe. Clients include HDFC Bank, ICICI Bank, CUMI, GWC and Mercedes-Benz Insurance. A 60-second 2D explainer costs $4,500–$9,000 studio-made, or $3,000–$6,000 AI-accelerated.
Updated November 2026.
Work with us
Have a product that takes too long to explain?
Tell us what it does and who it is for. We will come back with a story idea, a style and a price.
Or browse our explainer video portfolio and explainer video cost guide.