Services / Whiteboard Animation · Kochi, India
Whiteboard animation videos that make long, complex ideas easy to follow
Hand-drawn whiteboard videos for products, training and company stories, made in Kochi, India, for brands including HDFC Bank, CEAT, Zerodha and GWC. From $1,800 for 60 seconds. Your strategic design partner. AI-native. Human-led. Designing since 2011.
Brands we have worked with
15 years of video and design work, from banking to logistics.
Our work
Whiteboard animation videos we made
Six of our whiteboard films, from banking to tyre care. Browse more in our whiteboard video portfolio.
Case study
18 years of a logistics company, drawn in under four minutes
GWC, Qatar's leading logistics company, wanted its own story told: a start-up in 2004, then new warehouses, services and awards almost every year since. That is too much for a 90-second film. On a whiteboard, each year is drawn as it is named, so the viewer keeps up, and GWC's green marks what is new in every scene.
It was our second film for GWC. Read the GWC case study to see how the whiteboard film followed their explainer video.
- Client
- GWC (Gulf Warehousing Company), Qatar
- Story
- 18 years, from a 2004 start-up to Qatar's leading logistics provider
- Film
- 3 minutes 53 seconds, whiteboard animation
- Before
- A 99-second 2D explainer for Al Wukair Logistics Park
- After
- A third film, a 2D explainer, later the same year
The problem
A long explanation loses people on slide three
Some subjects cannot be said in 60 seconds: a process, a policy, a product with many parts. Put them on slides, and people stop following.
- The viewer sees everything at once, and reads ahead of the speaker.
- Every team wants its point on the slide.
- Stock drawings make your story look like everyone else's.
Our approach
We design the brief before we design the deliverable
Every project starts with who will watch, what they know now and what they should do next. Then we write one story and draw it one idea at a time, so the picture never runs ahead of the voice.
If the brief is not the whole story, we say so early.
$1,80060 seconds, AI-accelerated, from
2–3 wks60 seconds, studio-made
2rounds of changes per review stage
15 yrsof design and animation
Why teams choose us
What we will not trade off, whatever the brief
Positioning first
Brand Strategy Depth
We start with what the viewer must understand by the end, then write the script. 15 years of brand and product work sit behind that call.
Craft, amplified
AI-Amplified Speed & Quality
AI drafts script options, character sketches and scratch voices in days, so you see more directions sooner. Our illustrators and animators make every frame that ships.
One studio
End-to-End Coherence
Brand, video, product and web under one roof, so the whiteboard film sounds like the rest of your brand and uses its colour where it counts.
What we make
Whiteboard animation services
Whiteboard animation, also called a whiteboard video or doodle video, is a video style in which a hand draws black line pictures on a white background while a voiceover explains the idea.
Our whiteboard animation services cover six kinds of video, from one team: a single film, or a series across the year.
01
Product
Whiteboard explainer videos
A product or service explained one drawing at a time. We have made them for HDFC Bank, Zerodha, Quick Heal and PurchaseMed. A 60-second whiteboard video costs $2,500–$4,500 studio-made.
03
Company
Company story and anniversary films
Years of history on one board: GWC's 18 years in Qatar, Technopark's 25 years, and how Hexagon grew as a place to work.
04
Internal
Onboarding and policy videos
New policies, benefits and ways of working, explained to your own teams without a slide deck.
06
Versions
Series and language versions
One style, many episodes: a series such as CEAT's tyre care tips, or the same film voiced and subtitled in each language your viewers speak.
Which style?
Whiteboard animation or 2D animation?
Both styles explain an idea. Whiteboard suits subjects that need time; 2D animation suits films that must carry your brand in colour.
| Whiteboard animation | 2D animation | |
|---|---|---|
| Look | Black line drawings on a white board, drawn on screen as the voice explains | Full-colour characters and scenes, designed in your brand style |
| Best for | Training, processes, company stories and long explanations | Product launches, homepage films and ads |
| Usual length | 2 to 5 minutes | 60 to 90 seconds |
| 60 seconds, studio-made | $2,500–$4,500 | $4,500–$9,000 |
| 60 seconds, AI-accelerated | $1,800–$3,000 | $3,000–$6,000 |
| 60 seconds, studio timeline | 2–3 weeks | 3–4 weeks |
AI in the work
What AI does, and where a person takes the wheel
Craft leads, AI amplifies. Here is where each one sits in a whiteboard project.
AI · research
Research and script options
AI helps us research your subject and draft angles. A writer picks one and writes the final script.
AI · sketches
Character and scene sketches
Image models help us explore characters and scenes quickly, so you choose from more directions in week one.
AI · voice
Scratch voices and versions
AI voices let you hear the script before the artist records it, and speed up language versions.
Human · craft
People draw the film
Illustration, the order each drawing appears in, sound and the final edit stay with our team. Nothing ships that we would not put in our portfolio.
How we work
How we make a whiteboard video
Six steps. You approve the script and the storyboard before final drawing starts, so most changes happen at the cheapest stage. Script, storyboard and animation each include two rounds of changes.
Brief
A questionnaire and a call: who will watch, what they know now, and what they should do next. If the brief is not the whole story, we say so early.
Script
One story, written to be heard. You approve it before any drawing starts.
Storyboard
Every scene sketched in order, so you see what gets drawn while each line is spoken.
Voiceover
A voice artist records the script, and we time the storyboard to it.
Illustration and animation
Final drawings, the drawing hand, music and sound.
Delivery
MP4 or MOV in HD or above, a compressed cut for messaging apps, a thumbnail, and any language versions.
Is it right for you?
When to choose a whiteboard video
A good fit
Choose whiteboard when
The subject is long or dense, viewers must follow it step by step, or the story runs for several minutes on a limited budget.
Look at 2D
Choose 2D animation when
The film must carry your brand colours, show product screens, or run as an ad. See our animated explainer videos.
Not a fit
Use a DIY tool when
You need many quick internal clips from stock drawings, and speed matters more than brand. Compare the whiteboard and explainer video software we have reviewed.
Pricing
How much does a whiteboard animation video cost?
A 60-second whiteboard video costs $2,500–$4,500 studio-made, or $1,800–$3,000 AI-accelerated. One voiceover and two rounds of changes each at script, storyboard and animation are included. We give one fixed quote before work starts.
Studio-made: our team writes, draws and animates every scene, and a voice artist records the script. AI-accelerated: the same team and direction, with AI for drafts, sketches, scratch voices and versions.
| Whiteboard video (60 seconds) | Price | Timeline |
|---|---|---|
| Studio-made | $2,500–$4,500 | 2–3 weeks |
| AI-accelerated | $1,800–$3,000 | 5–8 days |
For every style side by side, and what moves the price, read our explainer video cost guide.
From clients
WowMakers makes some of the most powerful and beautiful videos I've ever seen. They helped us distill our core message quickly and painlessly, which was worth every penny.
01 / 04
Meet the leads
The people who run the work
These leads scope your brief and review the film before it ships.
Design That Compounds
One studio for brand, video, product and web
The voice decided for your brand in week one is the voice your whiteboard film speaks in.
FAQ
Whiteboard animation FAQs
The questions marketing, training and HR teams ask us before a whiteboard project.
What is whiteboard animation?
Whiteboard animation is a video style in which a hand draws black line pictures on a white background while a voiceover explains the idea. The viewer watches each drawing appear in step with the words, which makes long or complex subjects easy to follow. It is also called a whiteboard video, a whiteboard explainer or a doodle video.
What does a whiteboard animation company do?
A whiteboard animation company, also called a whiteboard animation studio, turns a subject into a script, a storyboard and a set of drawings, then animates the drawing hand in time with a recorded voiceover and adds music and sound. WowMakers is a whiteboard animation company in Kochi, India, and a design agency since 2011. We write, draw, voice and animate the film with one team.
How much does a whiteboard animation video cost?
A 60-second whiteboard animation video costs $2,500–$4,500 studio-made, or $1,800–$3,000 AI-accelerated. A 3-minute whiteboard film costs about $5,500–$7,500 studio-made. One voiceover and two rounds of changes each at script, storyboard and animation are included, and we give one fixed quote before work starts.
How long does it take to make a whiteboard video?
A studio-made 60-second whiteboard video takes 2 to 3 weeks. An AI-accelerated one takes 5 to 8 days. Longer films and series take longer. Review time on your side is often the longest part.
Whiteboard animation or 2D animation: which should I choose?
Choose whiteboard when the subject is long, dense or step by step: training, processes, company stories. Choose 2D animation when the film must carry your brand colours, show product screens or run as an ad. Whiteboard costs less: $2,500–$4,500 for 60 seconds studio-made, against $4,500–$9,000 for 2D animation.
What is whiteboard animation best used for?
Whiteboard animation is best used for explaining things that take more than a minute: training and how-to topics, processes and policies, company history, financial products and technical services. Our whiteboard films include tyre care training for CEAT, banking products for HDFC Bank, and 18 years of company history for GWC in Qatar.
How long should a whiteboard video be?
Two to five minutes suits most training and story subjects, and 60 to 90 seconds suits a product explainer. Our own whiteboard films run from 80 seconds to six minutes. Price follows length, so go longer only when the subject needs it.
How do I choose a whiteboard animation company?
Ask four things. Can they show finished whiteboard films, and are the drawings made for each client or taken from a stock library? Who writes the script, and will they push back on the brief? What exactly is in the price: script, voiceover, music, revisions? And how many review rounds do you get? Our films are on this page, our writers write the script with you, and you get two rounds of changes each at script, storyboard and animation, with one voiceover included.
Should I use whiteboard animation software or hire a studio?
Whiteboard animation software builds a video from stock drawings, which is fine for quick internal clips. Hire a studio when the video carries your brand, the subject needs its own drawings, or the script needs a writer. We write the story and draw each scene for it.
What is your whiteboard video production process?
WowMakers makes a whiteboard video in six steps: brief, script, storyboard, voiceover, illustration and animation, and delivery. You approve the script and the storyboard before final drawing starts, so most changes happen at the cheapest stage. Script, storyboard and animation each include two rounds of changes.
Do you use AI to make whiteboard videos?
Yes, as an amplifier. AI helps us research, draft script options, explore sketches, test voices and speed up versions. Our writers, illustrators and animators make the film. You can choose a fully studio-made video or an AI-accelerated one.
Can you add colour or our brand to a whiteboard video?
Yes. Most whiteboard films stay black and white and use one or two brand colours to mark what matters, as GWC's green does in its company story. Your logo, product and people can be drawn in the same style.
Can you make whiteboard videos in other languages?
Yes. We work with voiceover artists in many languages, dialects and accents, and add subtitles in the language you prefer.
Do you work with clients outside India?
Yes. Our studio is in Kochi, Kerala, and we have made videos for clients in the US, the UK, Germany, Qatar, Oman, Japan and across India, over video calls and shared review links.
Who owns the finished whiteboard video?
You, the client, own the finished video. We show it in our portfolio only with your written approval. Concepts and working source files stay with WowMakers, and you can buy the working files for 20% of the project cost.
For the record
Whiteboard animation and video production company in Kochi, India
WowMakers is a whiteboard animation and whiteboard video production company in Kochi, Kerala, and a design agency since 2011. We make whiteboard explainer videos, training videos, company story films and internal communication videos for banking, software, logistics, automotive and education brands in India and the GCC. Clients include HDFC Bank, CEAT, Zerodha, GWC, Hexagon and Technopark. A 60-second whiteboard animation video costs $2,500–$4,500 studio-made, or $1,800–$3,000 AI-accelerated. We also make 2D animated explainer videos and live-action films.
Updated November 2026.
Work with us
Have a subject that takes too long to explain?
Tell us what it is and who must understand it. We will come back with a story idea, a length and a price.
Or browse our whiteboard video portfolio and explainer video cost guide.